With technology these days, it is mad for your small business not to have an in-house magazine.
All the little options available:

1.  Florist - 'In Bloom' magazine can include ideas such as:
-  how to decorate your house;
-  designing your own bridal bouquet
-  how do you extract oil from your lavender plaint;
-  how to make tea;
-  which plants are edible; and
-  other wonderful things you can do with your dying plants.

TIP: A little drop of lavender in your hot tub is wonderful!  Also some private health insurance companies allow you to claim for essential oils.

2.  Haberdashery store:
-  a monthly pattern (knitwear or embroidery)
-  dates for quilt-making sessions (or knitting sessions)
-  tricks of the trade in pattern making.
-  monthly competitions.

3.  Fruit shop:
- how to turn paprika into paprika powder
- how to make jam
- how to keep your vegetables for longer




 

I tend to find stores that offer educational benefits do so much better than a store that offers just the goods.  I have benefitted in the past from a camera store that offered lunch-time sessions on how to get the most from your camera, etc.

Here's another alternative:

Music store:

A lecture from a songwriter on how to get those lyrics down; where the musician finds inspiration, tips of the trade.

Or

Just a conversation with an artist or someone in the industry.

Create a signature dish (biscuit, drink, chocolate, cake) for your store. (24/365)