With technology these days, it is mad for your small business not to have an in-house magazine.
All the little options available:
1. Florist - 'In Bloom' magazine can include ideas such as:
- how to decorate your house;
- designing your own bridal bouquet
- how do you extract oil from your lavender plaint;
- how to make tea;
- which plants are edible; and
- other wonderful things you can do with your dying plants.
TIP: A little drop of lavender in your hot tub is wonderful! Also some private health insurance companies allow you to claim for essential oils.
2. Haberdashery store:
- a monthly pattern (knitwear or embroidery)
- dates for quilt-making sessions (or knitting sessions)
- tricks of the trade in pattern making.
- monthly competitions.
3. Fruit shop:
- how to turn paprika into paprika powder
- how to make jam
- how to keep your vegetables for longer
I tend to find stores that offer educational benefits do so much better than a store that offers just the goods. I have benefitted in the past from a camera store that offered lunch-time sessions on how to get the most from your camera, etc.
Here's another alternative:
A lecture from a songwriter on how to get those lyrics down; where the musician finds inspiration, tips of the trade.
Just a conversation with an artist or someone in the industry.
Why don't you...
Create a signature dish (biscuit, drink, chocolate, cake) for your store. (24/365)