In lieu of spending money on advertising on billboards or in magazines during this month, you may wish to direct that money by hosting an event, such as in the example shown below:

When:  NYE's, 31 December 2011.

What is the theme:  Melbourne meets the Middle East 

Where:  Amusement Park (Luna Park in Melbourne.)

Who could be the Organisers:  Travel Agencies, Airline Industry, Retail Stores, Food & Beverage Companies. 

Who would be the Guests:  Your customers.

How are the guests selected:  Guests are selected by randomly placing a 'Golden NYE's ticket' inside 'X' product which is only available in 'X' store.

Now for the fun part:  
Hopefully the promotion is a success which will allow you to have:
*your own fireworks
*tarot readers
*snake charmers
*magicians
*belly-dancers
*band
*middle eastern food on offer...